Job Description

• Develop comprehensive Google Ads strategies based on the company’s products and market goals.
• Set up ad accounts, conduct keyword research, write ad copy, and establish bidding strategies.
• Proficient in using various ad formats such as Search Ads, Display Ads, Video Ads, and PMax Ads.
• Monitor advertising data in real-time (CTR, CVR, ROAS, etc.), analyze performance, and continuously optimize campaigns.
• Use tools such as GA4 to analyze data and understand user behavior and conversion paths.
• Conduct A/B testing and multivariate testing to improve ad creatives and strategies.
• In-depth research on target audience searches behaviors and high-conversion keywords.
• Regularly optimize keyword lists and eliminate ineffective keywords to improve ad relevance and quality scores.
• Write compelling ad copy and design high-quality images and videos for ads.
• Tailor ad creatives based on format and audience to boost CTR and conversion rates.
• Allocate ad budgets efficiently, control costs, and maximize ROI.
• Regularly evaluate campaign performance and adjust budgets and strategies accordingly.
• Analyze competitors’ ad strategies to stay updated on market dynamics and competition.
• Develop targeted strategies to gain a competitive edge.
• Handle daily management and maintenance of Google Ads accounts.
• Generate regular performance reports and provide optimization suggestions to the team.
• Ensure compliance with all Google Ads policies and regulations.

What we are looking for

• Bachelor’s degree or above, preferably in Marketing, Advertising, E-commerce, or related fields.
• Familiarity with the gaming industries and understanding of industry trends and user needs.
• Over 2 years of experience in Google Ads campaign management.
• Proficient in operating and optimizing Google Ads platform, familiar with various ad formats and functions, and capable of tracking implementation.
• Strong analytical skills; proficient with GA4, Semrush, Ahrefs, etc.
• Strong copywriting and creative design skills.
• Up-to-date knowledge of the latest search engine trends and algorithms.
• Excellent communication skills and team spirit.
• Familiar with Google Ads policies.